Our goal was to help Ben bring his new AI venture, Atherio to market and position him as a credible voice in the AI and leadership space. After building a successful leadership company, Ben wanted to explore how AI could help leaders and managers make better decisions and run businesses more efficiently.

We started by supporting early brand foundations, but the core strategy became launching The Human Loop Podcast.

The podcast gives Ben a platform to have open, meaningful conversations with AI and industry experts, share his thinking, and connect with the right B2B audience in a more authentic way than standard social content.

Going forward, the aim is to grow The Human Loop alongside Ethereal, expand its reach (including live events), and use the podcast to build Ben’s personal brand on LinkedIn through thought leadership and repurposed content.